Analysis of dried fruit industry at the global level
Increasing demand for organic and natural products in global markets, especially in Europe and North America, is a golden opportunity for Afghanistan.
Due to their high quality and unique taste, Afghanistan’s dried fruit products have a great potential to compete in these markets.
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Target customers
Europe: supermarket chains, organic food stores, and importers.
America and Canada: online stores and distributors of organic products.
Asia and the MiddleEast: wholesalers and food industries.
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Competitors
Domestic companies such as smaller exporters that focus on the local market. International companies that use advanced technologies for processing and packaging.
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Opportunities
Expanding e-commerce and increasing online sales.
Growing demand for organic and healthy products.
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Threats
Transportation limitations and logistics infrastructure.